Tuesday, April 17, 2007

The Paradox of Choice

I've been interested in reading Barry Schwartz's "The Paradox of Choice: Why Less is More" for many months...but have not found the time. Today I found a video of the author discussing the essence of his book at the TED conference (thanks to Sharp Brains for the FYI) that gave me the gestalt of his book. I still need to find time to read this book as I've got way too many choices in my life.

I try to stay away from the "paralysis of analysis"...but it is not always easy

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