The paradox of choice

The paradox of choice has been an interesting topic of recent. An
article in SCIENTIFIC AMERICAN suggests that making too many choices
or decisions depletes limited thinking resources (executive functions)
with a subsequent drop off in quality of decisions as you make more.
You can read a brief summary at the blog link below which also
includes a link to the lengthier SA article.

http://kolber.typepad.com/ethics_law_blog/2008/07/choices-and-att.html

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